3 Reasons to start creating your Restaurant Week menu right now

We just made it through Thanksgiving.  The Christmas season catering madness is about to start. But it is time to start thinking about your Inlander Restaurant Week menu. Here are three reasons to get started now, to make sure you have the most successful Restaurant Week possible. 

1). You have time for a trial run 

You can start uploading your Inlander Restaurant Week menu starting Dec. 2. Between now and then, you have the opportunity to try dishes on your fresh sheet. You can get diner feedback, and see which items customers love. You also have an opportunity now to assess prep time, and train your staff to prepare and serve these dishes. “It costs hundreds of marketing dollars to attract new customers. You can’t afford to lose any,” says Sysco Business Resource Consultant Ricky Webster. “Preparation will help you put your best foot forward at a time when diner volumes are high.”

2). You have time now to make profit-generating decisions

Now is the time to start narrowing your choices, assessing portion sizes, and analyzing your dishes so you can set your profit targets for Inlander Restaurant Week. While most successful restaurants recognize the impact of Restaurant Week as a powerful marketing tool, you still want to be aware of your margins and manage your profit-generating decisions now. For a menu analysis, or a one-on-one consultation, ask your Sysco Marketing Associate to connect you with Sysco menu services.

“The reason people dine out during Restaurant Week is to try a new restaurant.”

3). You can take the time now to design a menu that appeals to new customers and loyalists 

Research shows the number one reason why people dine out during Restaurant Week is to try a restaurant new to them. As you are thinking about what to put on your menu, make sure these dishes represent the story you want to tell about your restaurant all year long. While that may translate to featuring some of your signature dishes, balance your menu with some new offerings for loyalists, as well. 

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We will never share or sell your email information. We will never ask contest winners for money, credit card, or banking information. Gift certificates are good for a dinner for two only at the listed participating restaurant during Inlander Restaurant week February 27 - March 8, 2025, and do not include tax, drinks, or gratuity,  By entering your email, you agree to recieve Inlander newsletter emails: Sneak Peek, Entree, and Weekend Countdown. Click here for rules and more info.

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